Privacy Policy 558 – Your Personal Data Protection

Welcome to the 558 Platform. We, the management of 558, operating under the domain https://558.run, taking our responsibility seriously in protecting the privacy and security of every user's personal data on our online entertainment platform.

This Privacy Policy is established to fulfil the requirements of the Personal Data Protection Act 2010 (PDPA) Malaysia and explains in detail how we collect, process, store, protect, and in certain circumstances, share your personal information.

This policy applies to all users of the 558 Platform, including registered members, visitors browsing the website without registering, and any individual who interacts with our platform through any channel including the website, mobile app, and customer support channels.

We recommend you read this document carefully before registering or using any 558 services. If you disagree with any part of this policy, please contact our support team before continuing to use the platform.

We collect various types of information depending on how you interact with the 558 Platform. The following are the categories of data we may collect:

We may also receive data about you from legitimate third-party sources, such as identity verification agencies or payment service providers, solely for verification and fraud prevention purposes.

The personal data we collect is used for the following purposes only, and never for any other purpose without your explicit consent:

• Account Management: Create, manage, and verify your user account on the 558 Platform.
• Transaction Processing: Process deposits, withdrawals, and all financial transactions in your account securely and accurately.
• Identity Verification (KYC): Fulfill legal compliance obligations including age verification and anti-money laundering prevention.
• Customer Support: Provide effective and personalized assistance when you contact our support team.
• Platform Security: Detect and prevent fraud, hacking, account abuse, and activities that violate the terms of use.
• Service Improvement: Analyze usage patterns to improve the overall player experience.
• Legal Compliance: Meet reporting and compliance requirements with the relevant authorities as required by law.
• Service Communications: Send important notices regarding your account, transactions, policy changes, and security updates.

For marketing and promotional purposes, we will only send you communications if you have given explicit consent during registration or through the notification settings in your account. You may withdraw this consent at any time via your account settings or by contacting our team.

558 does not share your personal data with third parties except in the following limited situations, all of which are subject to strict security safeguards:

• Payment Service Providers: Financial information required to process transactions is shared securely with licensed payment providers such as DuitNow, FPX, and recognized e-wallet providers.
• KYC & Verification Providers: The required identity data is shared with licensed identity verification agencies to meet legal compliance requirements.
• Game Providers: Minimum technical data required to run games is shared with licensed game provider partners integrated with our platform.
• Regulatory Authority: We may be required to disclose certain information to the relevant authorities when ordered by a court or applicable laws in Malaysia.
• Fraud Prevention: Limited information may be shared with organizations involved in fraud prevention and cybersecurity to protect other players.

All third parties that receive your data from 558 are required to sign binding confidentiality and data protection agreements. They are only permitted to use your data for the specified purposes and are strictly prohibited from sharing it with any other party.

558 continuously invests in the latest security infrastructure to ensure your personal data is always protected from unauthorized access, loss, or data breaches. Key security measures we employ include:

• 256-bit SSL encryption for all data transmission between your browser and the 558 server.
• AES-256 encryption for all sensitive data stored in our database.
• Tiered access control — only authorized personnel may access players' personal data based on their specific job requirements.
• 24/7 security monitoring by an experienced cybersecurity team to detect any suspicious activity.
• Regular penetration testing conducted by independent security experts to identify and remediate any system vulnerabilities.
• Secure data backups performed automatically and stored at a separate physical location.
• A clear incident response protocol to ensure any data breach is managed promptly and effectively.

While we take every reasonable precaution, no data transmission over the internet can be guaranteed 100% secure. We therefore encourage players to play an active role in safeguarding their accounts by using strong passwords and enabling two-factor authentication (2FA).

Under the Personal Data Protection Act 2010 Malaysia and international best privacy practices, you have the following rights regarding your personal data held by 558:

To exercise any of the rights above, please contact our privacy team by email at [email protected] or via live chat within the platform. We will process your request within 14 business days. Please note that some requests may be subject to additional identity verification to ensure the security of your account.

The 558 platform uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions properly. The following are the types of cookies we use:

• Essential Cookies: Required for basic platform functions such as login, session security, and language preference memory. These cookies cannot be disabled.
• Performance Cookies: Collect information on how you use the platform to help us identify areas for improvement. Data is collected anonymously.
• Functional Cookies: Allows the platform to remember your personal preferences such as display settings, language, and favorite game selections.
• Analytics Cookies: Used to understand overall platform usage patterns for continuous improvement purposes. This information is processed in aggregate without identifying individuals.

You can manage your cookie settings through your internet browser settings. However, disabling essential cookies may affect platform functionality. For more information on managing cookies in popular browsers, please refer to the respective browser's support documentation.

The 558 platform is an adult entertainment service restricted to users aged 18 years and above only. We do not intentionally collect or process personal data from individuals under the age of 18.

During the registration process, players are required to confirm that they are at least 18 years of age. We also conduct KYC checks that include date-of-birth verification to ensure compliance with this age requirement.

Should we find that personal data of an individual under the age of 18 has been collected unintentionally, we will immediately delete that data and close the associated account without prior notice. Parents or guardians who discover that their child has registered on the 558 Platform without authorisation are urged to contact us immediately at [email protected].

558 reserves the right to amend or update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or technological developments. All amendments will be published on this page with a clear effective date.

For amendments deemed significant — such as changes to how we use your data or new types of data being collected — we will notify you directly via email or an in-account notice at least 14 days before the changes take effect.

Continued use of the 558 Platform after the effective date of any amendments is considered your acceptance of the updated policy. If you disagree with any changes, you have the right to close your account and request the deletion of your personal data.

If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, the 558 privacy team is ready to assist through the following channels:

• Privacy Email: [email protected] — Replied within 24–48 business hours. Please include "Privacy Enquiry" in the subject line of your email.
• Live Chat: Available 24/7 via the chat icon at the bottom-right corner of the 558 platform.
• FAQ Page: Visit FAQ page for quick answers to common privacy-related questions.

We are committed to responding to all privacy inquiries seriously and within a reasonable timeframe. If you are not satisfied with our response, you have the right to file a complaint with the Personal Data Protection Department of Malaysia or the relevant regulatory authority.

For any enquiries related to responsible gaming that are closely tied to the privacy and data protection of vulnerable players, please also refer to the Responsible Gaming us.